How Modern Marketers Stay on Top of Marketing About

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How Modern Marketers Stay on Top of Marketing About

Google: Expect more simplification of Search results

5 Highlights You May Have Missed at CMWorld

3 tips for boosting sales with paid search promos and discounts

The ethics of AI-powered marketing technology

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider

Ecommerce Marketing Automation

8 Shocking Ways Zoho Billing Will Keep Your Business From Failing

The Branded Podcast Playbook: Insights from Industry Experts

Focus On...GA4 Launch

Google Launches New Analytics

Focus On...GA4 Launch

Google Launches New Analytics

Well, they did it. After running the most popular web analytics platform for years, Google pulled the plug on Universal Analytics and is forcing everybody into the upgrade to GA4. Are people happy? Not by a long shot. An article on Martech is blunt: "people hate the UI...basic reports are unavailable...why can we not annotate?" Search Engine Land points people to 9 training courses. And the Grow and Convert blog shows you how to set up conversions.

How to Improve Your Instagram Results: Small Changes With Big Impacts

How To Find (and Close) the Hidden Gaps in Your Content Strategy

SEO

How Semrush increased blog SEO traffic by 64% with the F-pattern principle

Make your website the last thing you have to worry about.



Threads still poses a threat to X despite slowed growth, analysis finds

How to boost marketing engagement with behavioral science triggers

Marketers Sour on "X"

5 useful GA4 dashboards for local SEO

15 cutting-edge tools every B2B marketer should know

4 Pillars and 5 Tips That Add Up to Holiday Gifting Success

SEO

How to create an SEO roadmap

Focus On...Instagram Threads

Threads Threatens Twitter

Focus On...Instagram Threads

Threads Threatens Twitter

Linking the launch of the Threads to Instagram gave users a shortcut to the hardest part of going social: building a network. Slate called this a killer feature that might bury Twitter. Reportedly hitting 4 million users within hours and 30 million within 24 hours, the app was heralded by many outlets as The Fastest Growing App Ever. But, will people keep using it? And, will there be room for marketers on the platform?

How to Use a Countdown Timer in Your Email -

The 3 Rs of marketing automation: Relevance, response and ROI

What Is a Customer Data Platform (CDP)?

SurveyMonkey launches new forms solution

How Ruokaboksi decreased their drop-off rate by 18% with clearer CTA text

10 Best Marketing Books to Boost Your Strategy in 2023

SEO

Google SERP Demystified: The Power Moves You Need to Know for Stellar Results in 2024

Brand interactions evolve on social media: Here’s what the numbers say

When Content Marketing and Design Align: The Best Examples

Free Social Listening Tools

Focus On...GA4 Launch

Google Launches New Analytics

Focus On...GA4 Launch

Google Launches New Analytics

Well, they did it. After running the most popular web analytics platform for years, Google pulled the plug on Universal Analytics and is forcing everybody into the upgrade to GA4. Are people happy? Not by a long shot. An article on Martech is blunt: "people hate the UI...basic reports are unavailable...why can we not annotate?" Search Engine Land points people to 9 training courses. And the Grow and Convert blog shows you how to set up conversions.

Meta Says that Threads Engagement is Lower Than it Would Like, as it Continues to Build the App

3 Reasons Why Podcasters are the Best Influencers

The Most-Viewed YouTube Videos of All-Time [Infographic]

SEO

What SEOs Really Need to Know About JavaScript SEO

How to balance core marketing automation functions with innovation

3 Blog Post Templates to Help Maximize Reach and Resonance [Infographic]

5 Types of AI All Marketers Should Know About

How the public defines ‘influencer’ and more insights for marketers

Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

3 ways marketing automation drives cross-functional alignment

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

When I Wish Upon a... Catalog?

Design Your Marketing Organization to Fit Your Company’s Growth Stage

"If you don't know whether your content is expertly written or not, then it's definitely not expertly written."

John Mueller, Google Search Advocate

15 secrets to make a to-do list that actually works

Furniture shoppers respond to direct mail offers and advertising more than any other advertising type (other than TV).

Essential Considerations for Launching Your Business Successfully

YouTube Adds New Clips Insights to Further Inform Content Strategy

2024 CMO Priorities: Top Insights from 75 SaaS Leaders

"Long-form content brought in 62x more customers than short-form content."

Julia McCoy, Content Hacker

WTF are made-for-advertising sites (MFAs)

Here's How Global Ad Spend is Expected to Shake Out by Medium This Year

4 Points About the State of Streaming

6 Reasons You Shouldn't Invest in Content Marketing (And Why You Should Ignore Them)

How to optimize your marketing budget: Do more with less

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