How Modern Marketers Stay on Top of Marketing About

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How Modern Marketers Stay on Top of Marketing About

Analytics and Stats

Furniture shoppers respond to direct mail offers and advertising more than any other advertising type (other than TV).

Improved B2B Marketing and Sales Alignment Bodes Well for Growth

Use of Humor in Advertising Steadies

Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media

8 Best Traffic Analysis Tools

Ecommerce Marketing Automation

How to turn off Google Tag Manager Preview mode? Here are 5 options.

6 Marketing Charts That AI Can Make for You: SEO, Email, Video, Competition and Conversions

Focus On...GA4 Launch

Google Launches New Analytics

Focus On...GA4 Launch

Google Launches New Analytics

Well, they did it. After running the most popular web analytics platform for years, Google pulled the plug on Universal Analytics and is forcing everybody into the upgrade to GA4. Are people happy? Not by a long shot. An article on Martech is blunt: "people hate the UI...basic reports are unavailable...why can we not annotate?" Search Engine Land points people to 9 training courses. And the Grow and Convert blog shows you how to set up conversions.

Publishers still find it challenging to measure readers bypassing their paywalls

X referral traffic falls for publishers like BuzzFeed, Reuters, CNN

Setting up event parameters in GA4: Everything you need to know

Make your website the last thing you have to worry about.



The state of programmatic advertising in 5 charts

No Revenue in Google Analytics 4? Here's how to fix it -

Millennials' Daily Time Online Said to Have Passed Its Peak

Statistical Power: What It Is and How To Calculate It in A/B Testing

Overwhelmed by Marketing Analytics? This Advice Will Help

5 Ways To Check If Google Analytics Is Working

YouTube launching New and Returning Viewers by Format report

Focus On...Customer Data

Tools and Strategies for Data Monetization

Focus On...Customer Data

Tools and Strategies for Data Monetization

Data is the differentiator that will make the difference between companies who thrive in uncertainty and ones who flounder amidst challenging macroeconomic and geopolitical conditions. In order to successfully deploy customer experience and personalization technologies like a customer data platform (CDP), you must have clean customer data to feed into it. Check back here for all the up-to-the-date news on customer data, data management, and data monetization.

8 in 10 Adults Want More Control Over Their Identity on the Internet

Defining Market Insights and Why it Matters

Google Analytics 4 Reports get Match Types, including regex

Why Learning GA4 Is So Hard - And What To Do About It

The Top 7 2023 Black Friday Trends You'll See This Year

15 business intelligence tools (BI tools) to use in 2023

How call analytics is helping SMBs improve marketing and sales

7 Google Analytics 4 Metrics You Should Track

7 Top Tips To Become A GA4 Pro (Even If You're A Beginner)

Track Events with Google Analytics 4 (GA4 events) and Google Tag Manager

Focus On...Customer Data

Tools and Strategies for Data Monetization

Focus On...Customer Data

Tools and Strategies for Data Monetization

Data is the differentiator that will make the difference between companies who thrive in uncertainty and ones who flounder amidst challenging macroeconomic and geopolitical conditions. In order to successfully deploy customer experience and personalization technologies like a customer data platform (CDP), you must have clean customer data to feed into it. Check back here for all the up-to-the-date news on customer data, data management, and data monetization.

US Online and Traditional Media Advertising Outlook, 2023-2027

Customer Engagement Metrics: How to Use Them the Right Way?

Shocking Millennial Marketing Statistics & Trends in 2023

What You Need to Know About Google Analytics 4 (GA4)

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics

Take GA4 for a Joyride: Tips for Marketers

It's Getting Pricier to Acquire and Retain Customers, B2C Marketers Say

5 Common Data Analysis Mistakes - And How to Avoid Them

Did you know you can load Marketing Radar on your phone like an app?

Learn How Now

How is the Role of the B2B CMO Changing?

Essential GA4 Reports You Need To Measure Your SEO Campaigns

8 Content Marketing Metrics to Track for Insight

Looker Studio reporting: 6 do's and don'ts for search marketers

About Half of US Adults in TV Households Watch Video on CTV Devices Every Day

"Long-form content brought in 62x more customers than short-form content."

Julia McCoy, Content Hacker

Tracking Errors with Google Tag Manager: 5 Things to Measure

How Long Did it Take Apps to Reach 100 Million Users? [Infographic]

It's a New Era of Google Analytics Reporting. Are You Ready?

Your GA4 Migration: 10 Things You DON'T Want to Miss

Which Marketing Tactics Are in the Cards for B2B Firms Over the Next Year?

"If you don't know whether your content is expertly written or not, then it's definitely not expertly written."

John Mueller, Google Search Advocate

Getting Started With GA4: A Practical Approach

TikTok Publishes New Report on Key Gaming Content Trends

7 in 10 Consumers Say Trust in Brands Has Become More Important

Microsoft rolls out AI-generated ad headlines and descriptions

GA4 Legal In Europe Following New Data Privacy Framework

Ecommerce Marketing Automation