Well, they did it. After running the most popular web analytics platform for years, Google pulled the plug on Universal Analytics and is forcing everybody into the upgrade to GA4. Are people happy? Not by a long shot. An article on Martech is blunt: "people hate the UI...basic reports are unavailable...why can we not annotate?" Search Engine Land points people to 9 training courses. And the Grow and Convert blog shows you how to set up conversions.

Data is the differentiator that will make the difference between companies who thrive in uncertainty and ones who flounder amidst challenging macroeconomic and geopolitical conditions. In order to successfully deploy customer experience and personalization technologies like a customer data platform (CDP), you must have clean customer data to feed into it. Check back here for all the up-to-the-date news on customer data, data management, and data monetization.