How Modern Marketers Stay on Top of Marketing About

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How Modern Marketers Stay on Top of Marketing About

Aaron Baar

Why creator influence is primed to grow on heels of Hollywood strikes

Digital media forecast to lead U.S. ad industry growth in 2023

TikTok enables new search ad functionality for marketers

Ads represent more than two-thirds of $500B mobile app economy, report finds

Podcasting ad revenue growth outpaces total digital market

Ecommerce Marketing Automation

Why WPP fast-forwarded its position on sonic branding

How advertisers can address the diversity supplier gap

Focus On...Instagram Threads

Threads Threatens Twitter

Focus On...Instagram Threads

Threads Threatens Twitter

Linking the launch of the Threads to Instagram gave users a shortcut to the hardest part of going social: building a network. Slate called this a killer feature that might bury Twitter. Reportedly hitting 4 million users within hours and 30 million within 24 hours, the app was heralded by many outlets as The Fastest Growing App Ever. But, will people keep using it? And, will there be room for marketers on the platform?

SMS Campaign: Simply Spiked's peach lineup arrives with innuendo-laced SMS promotion

Third-party data remains key even as cookieless world approaches

NBA scores by personalizing emails with blend of timely content

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