How Modern Marketers Stay on Top of Marketing About

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How Modern Marketers Stay on Top of Marketing About

Andrew Hutchinson

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About Andrew Hutchinson

Head of Content and Social Media at Social Media Today.
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Video Marketing

The Most-Viewed YouTube Videos of All-Time [Infographic]

Content Marketing

3 Blog Post Templates to Help Maximize Reach and Resonance [Infographic]

Video Marketing

YouTube Adds New Clips Insights to Further Inform Content Strategy

Social Media

TikTok Announces New Programming and Funding Opportunities for Latin Heritage Month 2023

Influencer Marketing

8 Steps to Fire-Up Your Influencer Marketing Campaigns [Infographic]

Influencer Marketing

New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

Social Media

X Tests New Option That Would Enable Creators to Gather Email Contacts from Subscribers

Focus On...GA4 Launch

Google Launches New Analytics

Focus On...GA4 Launch

Google Launches New Analytics

Well, they did it. After running the most popular web analytics platform for years, Google pulled the plug on Universal Analytics and is forcing everybody into the upgrade to GA4. Are people happy? Not by a long shot. An article on Martech is blunt: "people hate the UI...basic reports are unavailable...why can we not annotate?" Search Engine Land points people to 9 training courses. And the Grow and Convert blog shows you how to set up conversions.

Check out the GA4 Launch special report

Video Marketing

YouTube Launches New Education-Based Approach to Policy Violations

Advertising

Meta Shares Lead Generation Ad Tips [Infographic]

Small Business Marketing

X Offers $250 in Ad Credits to Win Back SMBs

Social Media

LinkedIn Expands Engagement Signals to Better Personalize User Feeds

Advertising

Meta Publishes New Overview of its Evolving Ad Automation Tools

Advertising

TikTok Shares New Guide to Ad Campaign Fundamentals

Social Media

Meta Shares Key Best Practices for Facebook and Instagram Ad Campaigns [Infographic]

Social Media

Meta Rolls Out New Elements for Threads as Engagement Continues to Decline

Advertising

Instagram Shares New Explainer on Key Ad Metrics [Infographic]

SEO

A 44-Point SEO Checklist to Help Improve Your Process [Infographic]

Focus On...Instagram Threads

Threads Threatens Twitter

Focus On...Instagram Threads

Threads Threatens Twitter

Linking the launch of the Threads to Instagram gave users a shortcut to the hardest part of going social: building a network. Slate called this a killer feature that might bury Twitter. Reportedly hitting 4 million users within hours and 30 million within 24 hours, the app was heralded by many outlets as The Fastest Growing App Ever. But, will people keep using it? And, will there be room for marketers on the platform?

Check out the Instagram Threads special report

Video Marketing

YouTube Previews New Option to Link Shorts Clips to Longer Video Uploads

Video Marketing

YouTube Adds New Report Which Breaks Down Channel Performance by Video Format

Social Media

New Analysis Reveals How X Is Evolving Its Feed Algorithm, and What It's Looking To Emphasize

Social Media

Meta Continues to Add More Threads Features as App Growth Slows

Video Marketing

YouTube Tests AI-Generated Video Summaries In-Stream

Video Marketing

YouTube Highlights the Latest Rising Shorts Trends to Help Inform Your Content Approach

Social Media

Is it Time to Move on From Twitter/X?

Social Media

TikTok Adds Text-Based Posts to Expand Your Content Options

Social Media

What Comes Next for X? Your Key Twitter Rebrand Questions Answered

Social Media

Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

Focus On...Instagram Threads

Threads Threatens Twitter

Focus On...Instagram Threads

Threads Threatens Twitter

Linking the launch of the Threads to Instagram gave users a shortcut to the hardest part of going social: building a network. Slate called this a killer feature that might bury Twitter. Reportedly hitting 4 million users within hours and 30 million within 24 hours, the app was heralded by many outlets as The Fastest Growing App Ever. But, will people keep using it? And, will there be room for marketers on the platform?

Check out the Instagram Threads special report

Social Media

Meta Shares New Report on How to Make Best Use of First Party Data Insights

SEO

9 Deadly Instagram Marketing Mistakes [Infographic]

Social Media

Meta Announces New Video Features for Facebook as It Looks to Align With Broader Usage Trends

Analytics and Stats

How Long Did it Take Apps to Reach 100 Million Users? [Infographic]

Social Media

4 Key Elements of Focus for Social Media Marketers in the Second Half of 2023

Social Media

Early Data Shows That Brands are Seeing Good Engagement on Threads

Analytics and Stats

TikTok Publishes New Report on Key Gaming Content Trends

Social Media

When Will Threads be Available to EU Users? Meta Faces New Assessment Process

Social Media

Threads Reaches 100 Million Members in Record Time

Social Media

Meta's Threads app quickly reaches over 30M users

Social Media

Twitter Launches Legal Action Over Meta's New Threads App

Social Media

Meta's New Twitter Alternative App 'Threads' Has Appeared in Some App Stores

Social Media

Meta Announces Coming Expansion of Meta Verified Program to All Regions

Social Media

LinkedIn Shares New Insights into its Latest Algorithm Updates

Search

Google Search Operators Cheat Sheet [Infographic]

Engagement

5 Lead Generation Ideas for Your Marketing [Infographic]

Video Marketing

YouTube Launches First Stage of Thumbnail A/B Testing in YouTube Studio

Small Business Marketing

14 SEO Tips for Small Businesses [Infographic]

Video Marketing

YouTube Provides Insights into Key Consumption Trends

Advertising

LinkedIn Shares Tips on How to Make Your Ads and Posts Stand Out

Artificial Intelligence

Research Shows that the Majority of Marketing Professionals are Using Generative AI Tools

Social Media

LinkedIn Removes Native Carousels, Profile Videos and In-Image Links

Social Media

New Report Looks at Social Media Posting and News Consumption Trends in 2023

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