Focus On...Customer Data
Tools and Strategies for Data Monetization
Data is the differentiator that will make the difference between companies who thrive in uncertainty and ones who flounder amidst challenging macroeconomic and geopolitical conditions. In order to successfully deploy customer experience and personalization technologies like a customer data platform (CDP), you must have clean customer data to feed into it. Check back here for all the up-to-the-date news on customer data, data management, and data monetization.